What is DOGG!T?

DOGG!T is cutting edge technology that matches human attributes and lifestyle with the right dog breed, connects users with responsible and verified preservation breeders, and offers a multitude of training and support options to nurture a furrever happy companionship.

Puppy Matcher

Custom IP curates ‘the right’ dog breed for you. Try it now

Matchmaker Services

Use DOGG!T's Matchmaker services for an easy, clear, and educational process in finding the perfect puppy! Try it now

Vet Reminder

Coming Soon

Plus scheduling assistant.

Pet Care

Coming Soon

Groomers, pet walkers, sitters, travel concierge network.

Dog Expert

Coming Soon

On-demand dog behavioral expertise including curated training videos and blog content.


Coming Soon

Breed and age curated products. Expert and breeder influenced selection.

Who is DOGG!T?

Our founders are the DOGG!T differentiator -- We are for dog people, by dog people
Headshot of Cameron Simpson

Cameron Simpson

Co-founder, Co-CEO

Over 20+ years experience raising, training and showing dogs.

Cameron is the owner of a top 5 Spinone Italiano in 2022 and Select Dog Winner at 2023 Westminster Kennel Club Dog Show!

Cameron currently is the VP of Operations for Go Bike Go Marketplace start-up and experience includes:

  • Head of North America for a publicly traded multimillion dollar Marketplace (BikeExchange)
  • 15+ years as Managing Director, Procurement Director & Operations Manager for leading bicycle companies
  • Associate Producer of ABC’s Pooch Perfect
Headshot of Carley Simpson

Carley Simpson

Co-founder, Co-CEO

Over 25+ years raising, training and showing dogs. In 2000, Carley was Westminster Kennel Club Junior Showmanship 3rd Place.

Carley is a breeder and owner of German Shorthaired Pointers: Tripp x Jade (VJK-MYST). Jade is the 2021 Westminster Kennel Club Sporting Group Winner (German Shorthaired Pointer).

Carley is an experienced Executive Producer and her work includes:

  • Emmy Nominated Executive Producer and Showrunner
  • Shows include - Dream Home Makeover (Netflix), ABC’s Pooch Perfect, Cesar Millan’s Cesar 911, Animal Cribs, The Bachelor, The Bachelorette, Hell’s Kitchen, Big Brother, The Westminster Kennel Club Dog Show, US Tennis Open, NYC Marathon
Headshot of Jo Simpson

Jo Simpson


Over 45+ years raising, training and showing dogs.

The creator of Canine Connections Dog Therapy Program at Echo Glen Children’s Center.

Jo is the founding mastermind behind the DOGG!T Behavioral Psychology Method:

  • Developed dog psychology and behavior therapy curriculum to rehabilitate dogs on death row and incarcerated youth
  • Studied DBT human psychology under Marsha Linehan at the University of Washington to produce her own dog behavior therapy model

Meet our team of dog lovers!

Headshot of Thor Simpson

Thor Simpson

Chief Technology Officer

Thor has over 20+ years as an independent Web Developer including:

Design and development advisor of multiple gaming apps API development Database administration B.A. Interdisciplinary Visual Arts, University of Washington

Bradshaw, Thor’s Collie, enjoys some good backcountry trail exploring and playing with his humans every chance he gets!

Headshot of Philip Garland

Philip Garland

Chief Strategy Officer

VP Data Science & Insights, Snap! Raise VP Methodology, Survey Monkey Visiting Scholar/Board member, University of Washington, Center for Communication, Difference & Equity PH.D. Communication, M.A. Political Science, Stanford University M.A. Communication, B.A.A Communication/Political Science, University of Washington

Phil and his Malamute, Queen, are often spotted boating with friends in Lake Washington. Queen is well known royalty on her boat!

Headshot of Keely Powell

Keely Powell

Product Design Executive, Advisor

Keely is responsible for overseeing the product design and strategy in the development of DOGG!T web and mobile applications.

She has a proven track record of driving exemplary customer experiences across digital platforms, building and mentoring high performing teams, and spearheading idea to market delivery. Recent roles include senior leadership positions at NerdWallet and JP Morgan Chase & Co, where she led teams to deliver innovative, award winning mobile app and web experiences.

Keely enjoys walking around the Bay Area with her two Mini Dachshunds, Ralphie and Wiley... when the sun is out!

Headshot of Jennifer Becerril

Jennifer Becerril

Director of Marketing

Jenn is responsible for overseeing the branding design, social, SEM, and online marketing strategies. She will provide the roadmap for our go-to-market marketing approach.

Jenn is a seasoned Sales & Marketing Director with 13 years of experience, including successful brand launches, management of skincare brands at major retailers like Sephora and ULTA, expertise in website design, product photoshoots, and comprehensive digital presence management.

Rico Suave, Jenn’s Havanese whom the DOGG!T founders helped her find from our existing network of preservation breeders, is still being asked for autographs from his appearance with Rebel Wilson on Pooch Perfect. He appeared as an 80’s aerobics instructor. (we have pictures to share at your request!)

Headshot of Erica Wilhelmy

Erica Wilhelmy

Founding Product Designer

Brings 15+ years of UX/product design experience to DOGG!T. Erica is responsible for the holistic design from our website to Breeder to Puppy Buyer experiences.

Erica’s heart was her dog Tottie, a Mini Aussie of 17 years, who was her world and treasured every moment spent together.

Headshot of Caidan Williams

Caidan Williams

Founding Software Engineer

10+ years of experience developing software for a range of industries and products. He is responsible for developing and maintaining the entire application stack which includes developing the frontend website and backend server, as well as managing the cloud infrastructure.

Caidan is currently doing his research for what breeds might be best for him. He is working with the DOGG!T founders to find his first furrever companion.