Who Is Dogg!t

DOGG!T is the first of its kind health verified breeder network. We are subject matter experts in breeding, raising, training and loving dogs. We understand the first step of a happy and healthy dog starts with its parents. We do not advocate for breeders who do not health test their dogs specific to their breed standards. We do not advocate for breeders who are not purposefully breeding for better health, happiness, temperament, soundness and longevity of their breed. We understand that it’s stressful and even scary to take the journey of finding a breeder on your own. We are unbiased experts in determining whether a breeder is using responsible practices or not.

Our Story

As sisters, Cameron and Carley Simpson's journey is deeply rooted in their upbringing. Their mom, Jo Simpson, instilled in them a profound love and understanding of dogs from a young age. Jo Simpson, Co-founder of DOGG!T, is a renowned dog behavior therapy expert with over 45 years of experience raising, training, and showing dogs. Carley started showing dogs at 10 years old and Cameron shortly after, they immediately knew this would be a deep passion for years to come.

For decades we have helped our friends and been referred to help find the perfect dogs for new puppy buyers. We felt an obligation and a responsibility to help more people find happy, healthy, sound and responsibly bred dogs. We look forward to being the number one place to turn to when searching for a new puppy. Our commitment to dogs is our priority, and it starts with defining and supporting responsible breeding practices.

Meet Our Founders

Our founders are the DOGG!T differentiator -- We are for dog people, by dog people
Headshot of Cameron Simpson

Cameron Simpson

Co-founder, Co-CEO

Over 20+ years experience raising, training and showing dogs.

Cameron is the owner of a top 5 Spinone Italiano in 2022 and Select Dog Winner at 2023 Westminster Kennel Club Dog Show!

Cameron currently is the VP of Operations for Go Bike Go Marketplace start-up and experience includes:

  • Head of North America for a publicly traded multimillion dollar Marketplace (BikeExchange)
  • 15+ years as Managing Director, Procurement Director & Operations Manager for leading bicycle companies
  • Associate Producer of ABC’s Pooch Perfect
Headshot of Carley Simpson

Carley Simpson

Co-founder, Co-CEO

Over 25+ years raising, training and showing dogs. In 2000, Carley was Westminster Kennel Club Junior Showmanship 3rd Place.

Carley is a breeder and owner of German Shorthaired Pointers, her foundation GSP, Jade is the 2021 Westminster Kennel Club Sporting Group Winner! Carley is an experienced Executive Producer and her work includes:

  • Emmy Nominated Executive Producer and Showrunner
  • Shows include - Dream Home Makeover (Netflix), ABC’s Pooch Perfect, Cesar Millan’s Cesar 911, Animal Cribs, The Bachelor, The Bachelorette, Hell’s Kitchen, Big Brother, The Westminster Kennel Club Dog Show, US Tennis Open, NYC Marathon
Headshot of Jo Simpson

Jo Simpson


Over 45+ years raising, training and showing dogs.

The creator of Canine Connections Dog Therapy Program at Echo Glen Children’s Center.

Jo is the founding mastermind behind the DOGG!T Behavioral Psychology Method:

  • Developed dog psychology and behavior therapy curriculum to rehabilitate dogs on death row and incarcerated youth
  • Studied DBT human psychology under Marsha Linehan at the University of Washington to produce her own dog behavior therapy model

Our Team

We Are All Dog Lovers
Headshot of Thor Simpson

Thor Simpson

Chief Technology Officer

Thor has over 20+ years as an independent Web Developer including:

Design and development advisor of multiple gaming apps API development Database administration B.A. Interdisciplinary Visual Arts, University of Washington

Bradshaw, Thor’s Collie, enjoys some good backcountry trail exploring and playing with his humans every chance he gets!

Headshot of Philip Garland

Philip Garland

Chief Strategy Officer

VP Data Science & Insights, Snap! Raise VP Methodology, Survey Monkey Visiting Scholar/Board member, University of Washington, Center for Communication, Difference & Equity PH.D. Communication, M.A. Political Science, Stanford University M.A. Communication, B.A.A Communication/Political Science, University of Washington

Phil and his Malamute, Queen, are often spotted boating with friends in Lake Washington. Queen is well known royalty on her boat!

Headshot of Keely Powell

Keely Powell

Product Design Executive, Advisor

Keely is responsible for overseeing the product design and strategy in the development of DOGG!T web and mobile applications.

She has a proven track record of driving exemplary customer experiences across digital platforms, building and mentoring high performing teams, and spearheading idea to market delivery. Recent roles include senior leadership positions at NerdWallet and JP Morgan Chase & Co, where she led teams to deliver innovative, award winning mobile app and web experiences.

Keely enjoys walking around the Bay Area with her two Mini Dachshunds, Ralphie and Wiley... when the sun is out!

Headshot of Jennifer Becerril

Jennifer Becerril

Director of Marketing

Jenn is responsible for overseeing the branding design, social, SEM, and online marketing strategies. She will provide the roadmap for our go-to-market marketing approach.

Jenn is a seasoned Sales & Marketing Director with 13 years of experience, including successful brand launches, management of skincare brands at major retailers like Sephora and ULTA, expertise in website design, product photoshoots, and comprehensive digital presence management.

Rico Suave, Jenn’s Havanese whom the DOGG!T founders helped her find from our existing network of preservation breeders, is still being asked for autographs from his appearance with Rebel Wilson on Pooch Perfect. He appeared as an 80’s aerobics instructor. (we have pictures to share at your request!)

Headshot of Erica Wilhelmy

Erica Wilhelmy

Founding Product Designer

Brings 15+ years of UX/product design experience to DOGG!T. Erica is responsible for the holistic design from our website to Breeder to Puppy Buyer experiences.

Erica’s heart was her dog Tottie, a Mini Aussie of 17 years, who was her world and treasured every moment spent together.

Headshot of Caidan Williams

Caidan Williams

Founding Software Engineer

10+ years of experience developing software for a range of industries and products. He is responsible for developing and maintaining the entire application stack which includes developing the frontend website and backend server, as well as managing the cloud infrastructure.

Caidan is currently doing his research for what breeds might be best for him. He is working with the DOGG!T founders to find his first furrever companion.

Headshot of Cameron Tangney

Cameron Tangney

Software Engineer

Cameron helps implement the technical vision for DOGG!T, working with the design team to build features and manage the systems that connect our quality puppy makers with delighted puppy takers.

Cameron misses his best friends Hrudey, a doughy Australian Shepherd, and Casey, a feisty Chow, and can't wait to see the look on his kids' faces when they get that first pup sometime after their ~34 year old house cat, the beloved Sophie, moseys along.